Evolution of the Maturing POS/BNPL Consumer

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Consumer adoption of buy now, pay later (BNPL) and point-of-sale (POS) financing is on the rise and shows no signs of slowing. With POS lending expected to see more than 40% annual growth by 2030, many lenders are seeking to learn more about these consumers in order to inform marketing and acquisition strategies.

To better understand the motivations, attributes and behaviors of POS/BNPL consumers, TransUnion recently conducted a study based on 9M US consumers with a POS financing inquiry between Q4 2019 and Q4 2021. Access our quick guide to learn:

  • How and why consumers are using POS/BNPL products
  • How the demographics, risk levels and access to credit of these consumers have changed
  • The short- and long-term benefits lenders can gain from these POS financing insights

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